forces and formality

Yesterday in class I worked through the problem of a bouncing ball, concentrating on estimating the magnitude of the force from the floor at bounce. Not a single student was even close to getting the magnitude of that force correct, even after many minutes of discussion, a few minutes of working in small groups, and more discussion. Eventually two students got it and understood after my demonstration in which I prepare to drop a book on a student's hands (comparing with the case in which the student is just holding the book).

Before, during, and after the class, students asked me if the class is going to be more formal soon or ever. I said yes. But what disturbs me is that if we go and do formal problems with vectors and calculus before the class can see even roughly the magnitude of the normal force on a bouncing ball, we are teaching math, not physics. I understand where the students are coming from: They like physics in part because it is formal. But there is no point in calculating forces when you don't understand what forces are.